Culture, Society and Business
The principles of business transactions are based on cultural values. To define culture we must first know where culture comes from. Culture comes from a mutual interaction between individuals, groups, subcultures and societies. Values, ideas and ideology are passed down from one generation to the next. Gradually over time they adapt to change and outside influences.
A more sociological technical definition of culture is as follows: “the total, generally organized way of life, including values, norms, institutions, and artifacts, that is passed on from generation to generation by learning alone”. Thus culture includes tangible and non-tangible things where are passed down through the years.
Continue reading »
Recent Comments