It seems the long held social custom of Shanghainese to walk down the street in their pajamas is causing some discomfort to the organizers of the Shanghai World Expo scheduled for next year and a campaign has been started by the municipal government to end the practice.
It’s not that unusual to see middle aged women milling around on the street in their pajamas, or even walking to the subway or local shopping mall. So the slogan “No Pajamas in Public – be Civilized for the Expo” has been coined to end what the government feels is uncivilized behavior in a modern, world class city. As China Daily columnist Raymond Zhou said recently in “In Defense of Pajamas”:
“So, it’s not really about whether we like it, but rather about whether we are liked. Again, it’s the quintessential concept of “face” and “saving face”.
Not many Chinese are shocked to see a street full of pajama-wearing pedestrians, but if international visitors feel squeamish about it we should stop doing it. Or so the implied rationale for the crackdown goes.”
The city’s tactic to stamp out street pajama wearers was to create a team of 500 volunteers to use persuasion at bus stops and other venues to convince pajama wearing Shanghainese residents to change their clothes.
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