Jul 14

Reacting to reactions to a campaign that went too far, Amnesty International put the following disclaimer on its home page:

Amnesty International would like to make clear that it was not involved in the dissemination of a series of images that have been circulating on the web in relation to the Beijing Olympics. Amnesty International’s global website address is www.amnesty.org

The statement is not untrue per se. But some details were conveniently left out:

  • Amnesty International commissioned TBWA\Paris to produce those photos
  • It further granted permission to TBWA\Paris to run the ads once and enter them in the Cannes
  • The visuals were not final versions, and Amnesty International knew the wrong web address was a minor error